How to speak with a 50 years-old women and help her in making up with her body through a positive, scientific and an aspirational discourse?  It's the objective of the the visual that circulates on Grand Public Print elements and for the communication tools reserved for the health professionals. 

  Product:  Actéane
  Title:  « Drop Shadow »
  Client:  Boiron Group
  Agencies:  Swan France & Indiana
  Art Direction:  Alexandre Charlet
  Copywriting:  Serge Piediscalzi
  Designs:  Marina Coudray
  Medium:  Print
  Diffusion:  From July 2013